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STARTING UP EMAIL MARKETING

Getting Started with Email Marketing Hello “personalization merge tag”, Welcome to the first lesson of the Getting Started with Email Marketing Crash Course. Over the next few days you will receive several lessons that will help you learn how you can start using email marketing for your business. In this first lesson we are going to go over a few simple tips and techniques that you can use to set up an effective email marketing strategy, so that you can get your first campaign up and running as quickly as possible. Email marketing is one of the most effective and efficient methods to connect with your audience on a consistent and personal level. Once you learn how to use it to your advantage it can help you reach new customers and close more sales than almost any other form of marketing. The first thing you need to do is identify your email marketing goals, so that you can create an effective strategy. For example, are you looking to get more traffic to your website or blog, so that yo
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SOCIAL MEDIA and the Distribution of Information

 WHAT IS SOCIAL MEDIA? Social media is certainly the buzz of today, but what is it, how can it benefit you, and why do you really care? Glad you asked. First, let’s stress that if you think social media is a fad that’s going to disappear you couldn’t be further from the truth. Social media is a phenomenon and it’s taking the internet by storm. Those who were quick to jump on the bandwagon and take the time to understand social media marketing have already taken their businesses miles ahead of the competition. Over the next decade, we can expect social media’s role in marketing and business to grow by leaps and bounds. SO WHAT IS SOCIAL MEDIA? By definition (Wikipedia), social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue. SO HOW BIG is social media? It’s huge! To give you an idea of how huge here are some recent stats. There are more than 750 million active users on social networking site Facebook. There are more than 156 m
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Setting up Email Marketing

 Third Lesson - Getting Started with Email Marketing It’s time for your third lesson in the Getting Started with Email Marketing Crash Course. In your last lesson we talked about targeting, motivation and setting up your content schedule. Today’s lesson is all about brainstorming a list of email topics and setting up an auto responder series to market for you. An auto responder series is a great way to build a relationship with your new subscribers. As I mentioned in your last lesson, you don’t want to start emailing your list every day until they get to know you better. Setting up a series is the only exception to this rule, because it allows you to contact them in succession without making them feel like you’re bombarding them with unwelcome emails. As you create your series keep in mind that one of the most important parts of setting up an effective email marketing campaign is to provide value that will help keep your subscribers active and engaged. Figuring out what to write about
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How to start up Email Marketing

First Lesson - Getting Started with Email Marketing Email marketing is one of the most effective and efficient methods to connect with your audience on a consistent and personal level. Once you learn how to use it to your advantage it can help you reach new customers and close more sales than almost any other form of marketing. The first thing you need to do is identify your email marketing goals, so that you can create an effective strategy. For example, are you looking to get more traffic to your website or blog, so that you can increase subscribers and get more people into your sales funnel? - Do you want to drive more traffic to your sales page, so that you can sell more products and services? - Are you interested in making more affiliate sales? Understanding what your main goals are will help you when it comes to creating your email marketing campaigns. After you have determined what your goals are, the next step will be deciding how you’re going to deliver your campaigns. For thi
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Mistakes to avoid when marketing online

Treating Customers as Expendable One of the great benefits of selling on the internet is that you have access to over a billion people. Yes, BILLION. When you think of what fraction of the total internet population you need to convert to customers to make a living online, it’s miniscule – a fraction of a fraction of a percent! But the problem with dealing with numbers that large is that you can view any one particular customer as unimportant. You might think, “Well, it doesn’t matter if so-and-so is unhappy because there are 999,999,999 other people I can sell to.” In a way, that’s true. But in an even more important way, it’s not. When information marketers treat their customers as expendable, or easily replaced, you lose something valuable. You lose the trust of your market. And no matter how big the numbers are, the online world – particularly in any one niche – can also be a very small place. The time it takes for a bad reputation to be propagated is only a matter of seconds via Tw
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Avoid big mistakes when marketing online

 Mistake Number One: Aiming for Perfection When the Wright brothers took their first historic flight on December 17, 1903, they weren’t trying for perfection. They weren’t trying to offer great cocktail service or wireless Internet or 100 channels of TV aboard their flying machine. They just wanted the darned thing to stay up in the air for a few seconds! And a few seconds – twelve, to be exact – was all they got. And they became famous for it. Now imagine if they had been concerned about the extras – no, I don’t mean beverage service or comfy seats. But if they had wanted a crash-free landing, a three-hour (or three-minute!) flight, a stylish rig – they’d probably have never gone out to that sand dune in Kitty Hawk in the first place. They’d still be in the workshop, tinkering with the wheels or wing flaps. What Orville and Wilbur knew – and what information marketers would do well to take note of – is that perfection is overrated. In fact, it doesn’t exist. So waiting until your prod
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Integrating Instagram With Your Larger Marketing Strategy

 Integrating Instagram With Your Larger Marketing Strategy The key to success when it comes to Instagram marketing and indeed any social media campaign, is integration. That means that you need to think about how all the difference facets of your business are going to work together. In turn, that means thinking about your blog or website, Facebook account, Twitter and more. Because on its own, Instagram doesn’t typically make much money. We’ll see some ways it can in a moment, but for the most part, building an audience alone is not enough to run a business. The true measure of success when it comes to your Instagram account, is how many people you can direct from there to your online store in order to sell to. This requires you to have a large enough audience, but also an engaged audience filled with people who actually like your brand and want to buy your products. Therefore, you will at least need a website and ideally a checkout in order to sell your products if you’re going to cap
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