STARTING UP EMAIL MARKETING

Getting Started with Email Marketing

Hello “personalization merge tag”,

Welcome to the first lesson of the Getting Started with Email Marketing Crash Course. Over the next few days you will receive several lessons that will help you learn how you can start using email marketing for your business.

In this first lesson we are going to go over a few simple tips and techniques that you can use to set up an effective email marketing strategy, so that you can get your first campaign up and running as quickly as possible.

Email marketing is one of the most effective and efficient methods to connect with your audience on a consistent and personal level. Once you learn how to use it to your advantage it can help you reach new customers and close more sales than almost any other form of marketing.

The first thing you need to do is identify your email marketing goals, so that you can create an effective strategy.

For example, are you looking to get more traffic to your website or blog, so that you can increase subscribers and get more people into your sales funnel?

- Do you want to drive more traffic to your sales page, so that you can sell more products and services?

- Are you interested in making more affiliate sales?

Understanding what your main goals are will help you when it comes to creating your email marketing campaigns. After you have determined what your goals are, the next step will be deciding how you’re going to deliver your campaigns. For this you will need some type of list management tool with auto-responder technology like Aweber of Getresponse, if you don’t already have one. It’s very important to use a dependable list management tool to manage your email list. This will help you automatically add and remove subscribers, track engagement and create campaign funnels that will keep working for you on a long-term consistent basis.

Of course, you’ll have to decide a few other things too, like: - What email format you want to use, plain text or HTML? - Will you be sending a newsletter, blog updates, or product notifications? - What images or graphics to use as your logo and for branding to make your campaigns memorable and recognizable? - What your subscription policy’s will be? For instance, will you require a single or double opt-in? - You’ll also need disclaimers and copyright statement. These are very important because they help you comply with the CAN-SPAM Act laws for email marketing. Don’t worry there are plenty of templates available online that will help you create these documents. - Do you plan to incorporate social media connections? This can be done with the click of the button inside most list management tools and it can be a great way to share your content in multiple places at the same time.

When it comes to creating an effective email marketing campaign there are a lot of things to consider, but don’t let that overwhelm you. Just take things one step at a time and before you know it you’ll have everything done. The great thing about setting up and email system this way is that once it’s done it will continue to work for you as long as you want it to, so be patient and take the time to set it up right.

That's it for today's lesson. We have a lot to go over in the next few days, so make sure you look for your next lesson soon. We will be talking about targeting, motivation and setting up your content schedule.

Until then,

"add your name here"

"your email address"

P.S I want to thank you again for joining me for this short course. If you have questions or need assistance, please feel free to contact me. I will be happy to help! You can reach me here: "your URL here"

Getting Started with Email Marketing

Hello “personalization merge tag”,

It’s time for your second lesson in the Getting Started with Email Marketing Crash Course. I hope you found lesson one helpful. In today’s lesson, we’re going to talk about targeting, motivation and setting up your content schedule.

As important as it is to know what your goals are, it’s even more important to know who your email list will be targeting, so that you can set up an effective lead campaign.

Clearly defining your audience makes all the difference when it comes to email marketing, because it doesn’t matter how great your content and offers are if there’s nobody to see them.

So, who is your ideal audience?

The best place to start is by thinking about what your product or service can do for people.

For example, if your business is building websites you’ll want to focus on business owners who want an online presence, not people who like to play tennis or go fly fishing.

Once you know who you’re trying to reach, think about what they like to do and where they like to go online. Do they use Facebook and Twitter, or do they prefer Instagram? All these things can be found out by conducting a little market research.

If you don’t know where to start take a peek at what your competitors are up to.

- Where are they posting content?

- What type of content are they posting? (text, images, video)

- Where are they investing their advertising dollars? (Facebook, Google, YouTube)

Once you know who they are and how they like to consume content you can create a campaign that will entice them to join your email list.

Next, you’ll want to find a way to motivate subscriptions.

This is often referred to as an opt-in offer or lead magnet. This is the top of your email marketing funnel.

It can be anything that you can offer to consumers in exchange for their email address.

Here are a few examples to help give you some ideas:

- A free download (report, ebook, video)

- A special offer like a discount or coupon

- Expert guidance or training

- Exclusive news and content they can’t find elsewhere

Creating a good opt-in offer will take time and testing, but once you get it set up it will continue to bring in new leads for your business automatically for as long as your offer is relevant to your audience.

When you have that done, you can create a content schedule that consistently provides value to your subscribers and helps you reach your goals.

You want your schedule to be consistent, this can and should include the days and times each email message will be sent, so that your subscribers will know exactly what to expect and look forward to.

When you consistently email your subscribers messages that contain relevant and useful information about your business, they will gain a better understanding of how your product or service can benefit them. They will also get to know like and trust you, which means they will be more likely to buy from you.

You also want your schedule to be easy to manage, especially if you’re going to be writing the content and managing your list yourself.

Here is an example of a consistent 3-day email schedule:

Monday – News and information about upcoming products, sales or events.

Wednesday – A little tip that will help them solve a problem along with an offer, coupon or discount.

Friday – A follow up with a gentle reminder that the sale or coupon will expire soon.

Of course, this is just an example, but you get the idea. Many successful email marketers mail their lists every day. However, you don’t want to start doing that right away.

You have to build a relationship with them first and then if it makes sense for your market you can increase the frequency of your emails.

That's it for today's lesson. In your next lesson, we will be talking about brainstorming a list of email topics and setting up an autoresponder series to market for you.

Until then,

"add your name here"

"your email address"

"your URL here"

P.S. Again, I appreciate your joining me for this short e-course. Remember, if you have

any questions please feel free to ask. I’m here to help!

"your URL here"