Reassure your customers and be HONEST !!!

 Reassure Your Customers

Consumers are naturally apprehensive after purchasing a product. They fear that they've spent money in vain, spent too much money, or acted impulsively. Your job is to eliminate this buyer’s remorse as quickly and thoroughly as possible. Depending on the type of product or service you're selling, it's most likely that people will have some questions about it. If it's software, they’ll have trouble installing it. If it's an e-book, they'll have questions about certain sections. Whatever product or service you have, people have questions about it. You need to be there for them during this initial questioning in order to build trust and have a chance at future sales.

There's nothing more frustrating than a web company that disappears after the sale.

If you have software to manage your help desk, make sure it works at all times and that customers get quick responses to the questions. A good idea is to send an automatic message as soon as the person has submitted a request, confirming that the request has been received and will be addressed promptly.

If your product is a bit complicated, you may want to offer a video tutorial explaining how to use it. This could be on your thank you page after the payment is processed. On the same download page, you should include full contact information for how to reach your company in case there are questions or concerns. This is the one time in which you want to make yourself the most accessible, Your job is to eliminate buyer’s remorse as quickly and thoroughly as possible because your client has just purchased a product from you and doesn't know you that well. You need to establish that you are fully committed to providing support after the sale.

If you're selling physical products, you could slip in a CD or DVD at practically no additional cost. Another idea is to send a follow-up e-mail, or even a phone call, after a few days to make sure that the person has not experienced any problems with the product. This follow-up will earn you respect and admiration and in almost all cases will lead to a long-term relationship with your new customer.

Take the Lead in Your Niche

The Internet is a crowded place, and competition is intense. Visitors to your website owe you nothing because of the time you spent building your business. The best you can hope to get is a few seconds of their attention before they move on to the next site.

During those few seconds, you must quickly demonstrate how you are better than the competition.

Despite many examples to the contrary, the best way to grab the reader's attention is not by using flashing arrows or gaudy graphics. The kind of customer you'll attract by being glitzy will not stick with you in the long run; it's only a matter of time before someone else will come along with a flashier website. The way to gain a lasting edge over your competition is by providing quality information and taking care of your customers.

Here are a few ideas to help you think about your website and how you can pull away from the pack and take the lead:

1. You must demonstrate at all times that you deserve to be the top website in your niche. There should be no debate in the market that you are the best at what you do. At no point can you let customers’ expectations fall short. Spread the word in as many places online because you can answer questions on blogs and forums, and always respond to. The way to gain a lasting edge over your competition is by providing quality information and taking care of your customers queries from customers. This process may take time, but you'll find yourself just a cut above the competition, and that's where you need to be.

2. Have a clear pricing strategy. Simply putting a $47 price tag on an e-book doesn't mean that it's worth that price, and you can slowly drive yourself out of business by undercutting your competition and offering a cheaper price than anyone else. Your goal is a fair price for fair product. You want customers who downloaded your products or purchased your services to be satisfied with the value they got for the price they paid. If your price is below your competition’s, then there should be a good business reason to do so. If your prices are higher than your competitions, then you must provide additional value. It's all about delivering on your promises.

3. Keep in mind your website is not a passive, unchanging cash machine. You need to bring out new versions of your products continually, and keep seeking better ways to improve. Experiment with split testing, run time-definite promotions, and offer free samples to test market demand, etc., to thinking about new ways to promote your products and manage your business. Internet marketing is continually evolving, and so must your business.

4. Remember that it's more expensive to get a customer than to keep one. Never underestimate the value of a returning customer. Take good care of everyone who's purchased your products or services. Be attentive to customer complaints, and be quick to resolve queries and concerns. Remember that your customers don't know you; they don't know what a great person you are. You have to prove it by your responsiveness to their needs. You must always honor your money-back guarantees just as you said you would: without hassle, without question, without delay. Your goal is to answer all support tickets, whether based on customer service or technical difficulties, within 24 hours. You'd expect no less yourself, if you were the customer.

5. Be in touch with what your customers want. Check out blogs and forums and other websites to see what people are asking for. It’s not that you push your favorite products on them. Rather, you focus on what they want and provided to them. Don't be afraid to your unborn from time to time. If you've done something great to enhance a product, dubbed referred to say so. Customers are watching, and when they see that you have incorporated one of their suggestions into your next product, you'll gain the respect and their ongoing business.

6. Know your competition. This is true for any business, whether you are selling doughnuts, dry cleaning, or computers. At no point can you be caught by surprise. Sign up for your competitors’ newsletters, watch their marketing strategies, and see whether there are strategies that you can implement. Be aware of what is going on around you so you can gauge your responsiveness to customers’ needs and whether you need to move in a certain direction.

Be Honest

The best salesmen and saleswomen down through the ages have told the truth. However, there's nothing at all wrong with an element of spin; to sell a product, you must stress the benefits. The selling is all about ethics and honesty. The old days of consumers accepting whatever they get from the company is giving way to online reviews on third-party websites, where consumers hold companies to account and are quick to point out product failings and shortcomings.

You do not want to be on the wrong end of those reviews.

You want customers praising your products, and to do that you have to be truthful about what you will and won't do.

Customers expect you to sell to them.

They expect to pay a fair price for a fair product, so they don't mind coming into the transaction with the understanding that your business exists to sell products. There are selling strategies that follow the in the realm of ethical selling. Consumers expect to see them, and it's not a violation of integrity to try to sell as best you can. A good example is what's commonly called up-selling. If you were asked "Would you like fries with that?" at a fast food restaurant, that is a simple example of up-selling. If a customer buys a product and somewhere during the selling process you offer another product that is slightly more expensive but has more benefits, there's no ethical issue in reminding a customer of another product that you have that

Consumers expect to pay a fair price for a fair product might meet his need better, even if the cost is higher. If you believe that your product actually does solve customer problems, then there's no violation of your conscience to offer another product that you have in addition to the one that the person has just bought.

In a similar way it's perfectly ethical to down-sell, or offer a customer a great deal if they've declined your first offer. Suppose that the person is interested in your products, but is not interested in spending the money. Is there another product you could offer that would meet their needs but cost less? There's no problem at all in offering a lesser priced product if price indeed was the issue. You're simply offering another option that the person may or may not accept.

Always think of yourself and how you react when you're purchasing things online.

If you would like to click away from an offer how many pop-up boxes will you tolerate before you become frustrated? Internet marketers have all sorts of different opinions, but most ethical Internet marketers would agree that one or two pop-up boxes is acceptable, but past that point there is an increasing possibility of frustration as the person visiting your website is trying to exit but is continually blocked from doing so. Imagine yourself in a retail setting in which you decided not to buy anything that day. Can you imagine if the salesman blocked your access to the door? How would you feel about the owner of the store? That's exactly the feeling you do not want to have in the mind of your potential customer.

If someone would like to click away from your offer, then you have to allow it. If you block the door, you may lose a customer for life.

Give It Away

Sometimes the best way to get a lifetime customer is by giving away something for free. Remember that the free item must be something of value.

Everything you associate with your business, whether through a partnership with another marketer or a free item on your website, must be of the highest quality. Customers will know instantly whether you send them "free" report that is basically worthless, and that's the opinion they'll have of your company.

Be equally careful about the quality of your partners. If you decide to run a joint venture with other Internet marketers, one of the best ways to do this is by having a giveaway event during which each marketer offers something for free in exchange for traffic to his website.

Remember that people come to the Internet for information, so a good way to build your business is by offering valuable content in an e-course that provides several messages over a period of time, such as a week or month. Free courses centered on a series of auto-responder messages are a great way to build a list, but you must make sure – as always – to deliver on your potential customers expectations. The content must be of high quality. Customers will expect that you will offer information about products that you have to sell, but you must be careful not to bombard them with sales Everything you associate with your business must be of the highest quality messages. They signed up for content, and to keep up your side of the bargain, you must give them the content they requested. It's all about building your reputation as an Internet marketer of integrity, and anything you can do to increase their exposure to you will most likely secure their loyalty for a long time into the future.

In addition to free reports and e-courses, there are lots of things you can give away: podcasts, webinars, video seminars, website critiques, free samples of physical products, etc. You’re limited only by your imagination; as long as you make sure that the giveaway item complements your business and provides actual value to your potential customer.

Conclusion

Internet marketing has changed the rules in many ways, but the principles of selling have not changed down through the centuries. Just remember to be yourself, hold to the highest standards of ethics, and integrity, and do for others what you would like them to do for you. If this is the model by which you run your business, you'll be well on your way to establishing a successful, thriving in business for many years to come